Episode #719 Inventing the Right Way: From Napkin Idea to Market — Lisa Ascolese (The Inventress)
“Don’t share your information until the ink dries.”
Lisa Ascolese (The Inventress), Inventor, Founder of Inventing A to Z and AOWIE
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Learn how to turn ideas into real products with smart steps, courage, and proven inventor strategies.
Episode Summary
In this episode, Lisa Ascolese, known as “The Inventress,” breaks down what it really takes to invent “the right way.” She shares the practical steps that separate wishful thinking from real execution, including why proof of concept matters before spending money on patents. Lisa also talks about the inner game of inventing: focus, belief, resilience, and staying protected from the wrong voices before your product is ready. Along the way, she highlights common inventor mistakes, how to know if an idea is worth pursuing, and why inventors must embrace entrepreneurship the moment they decide to build.
Key Takeaways:
Execution beats ideas. A great concept means nothing without action, clarity, and follow-through.
Inventing is business. Once you build the product, you are an entrepreneur, whether you planned to be or not.
Stay focused and selective. Get feedback only from forward-thinkers you trust, not casual naysayers.
Prototype first, patent second. Don’t pay for protection on something that does not work yet.
Meet Our Guest:
Lisa Ascolese, widely known as “The Inventress,” is the CEO and founder of Inventing A to Z LLC, where she helps inventors develop product ideas from early concept through prototyping, manufacturing, marketing, and licensing. She is also the founder of the nonprofit Association of Women Inventors and Entrepreneurs (AOWIE), created to connect, support, and elevate women inventors and entrepreneurs through community and events. Lisa is the author of The Inventress’s Guide to Inventing the Right Way: All Or Nothing, Now Or Never, a practical resource for bringing ideas to life with clear steps and real-world guidance.
Special Offers:
Free 10-minute consultation offer to help guide inventors who feel stuck or overwhelmed.
Book: The Inventress’s Guide to Inventing the Right Way: All Or Nothing, Now Or Never
Community/Conference: AOWIE (Association of Women Inventors and Entrepreneurs)
Podcast: The Inventress Podcast
Audacious Insight
Blog Post: Disrupt the Norm: How Audacious Execution Turns Ideas Into Impact
A practical mindset piece on turning bold ideas into real-world results through focus, action, and smart risk.
Audley's Personal Insights
What I loved about Lisa’s message is how clearly she separates dreaming from doing. She reminds us that audacity is not chaos, it is focused execution with belief and preparation. If you have an idea, this episode is your push to stop circling it and start building it.
Best Point of Contact
Website: InventingAtoZ.com
Email: info@inventingatoz.com
Instagram: the_inventress
LinkedIn: Lisa Ascolese (The Inventress)
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